Mammut Sports Group Expands Global Distribution Network in NAM, EMEA and APAC
February 25, 2026

March, 3 – Seon, Switzerland: Mammut, the Swiss premium outdoor brand, is strengthening its global presence through a series of new distribution partnerships in North America, EMEA and APAC, that will ensure even greater accessibility to its high-quality products worldwide.
Mammut has named Waypoint Outdoor as its exclusive sales agency in North America, marking a significant step in reinforcing the brand’s position in one of the most influential outdoor markets. The partnership will kick off ahead of the Spring 2027 go-to-market season. It is set to expand Mammut’s presence in specialty outdoor and snowsports retail, drive sell-in growth, and strengthen relationships with key accounts in the U.S. and Canada.
“Diversified brands are poised to do better in the future, and Mammut is exactly that kind of brand. With a legacy of more than 160 years building high‑performance mountain gear, we’re honored to represent Mammut and help grow its footprint in North America.” – Bob Holding, President of Waypoint Outdoor
New Partners in EMEA and APAC
Mammut products are currently available in 51 countries worldwide. Beyond North America, Mammut is accelerating its international expansion with additional distribution agreements:
- This Way Out in Australia and New Zealand (since autumn 2025)
- Shop & Trade in Greece (since autumn 2025)
- SAT in Poland (starting autumn 2025)
- Olgarlar Spor Malzemeleri in Turkey (starting spring 2026)
- Actually in Singapore, Indonesia and Malaysia (starting autumn 2026)
- Element 72 in Thailand (starting autumn 2026)
- Hullabaloo in South Africa (starting autumn 2026)
“Our ambition is clear: combine the uncompromising Swiss quality that defines Mammut with a truly global footprint. These partnerships are a cornerstone of our strategy to make Mammut accessible to outdoor enthusiasts in every corner of the world.” - Jérémie Blondel, Chief Commercial Officer at Mammut
These partnerships highlight Mammut’s drive for growth and expansion, enabling even broader access to its quality products globally.
Discover more
Explore the Mammut product range and find out more about our activities and commitment to responsibility.
Go to Mammut.com