{
    "title": "PUSHING BOUNDARIES",
    "modified_at": "2026-04-30 15:16:25",
    "published_at": "2026-04-30 08:00:00",
    "url": "https://pr.mammut.com/pushing-boundaries-photo-project",
    "short_url": "http://prez.ly/m1Dd",
    "culture": "en",
    "language": "EN",
    "subtitle": "Acclaimed outdoor photographer Rainer Eder has partnered with Swiss mountain sports brand Mammut to create a spectacular photo series that shows what true athletic determination looks like, even in the most unexpected environments. The project places elite athletes into visually striking, unconventional settings that challenge their skills and resolve, proving that no matter the obstacles, they keep moving forward.  ",
    "slug": "pushing-boundaries-photo-project",
    "body": "<p>Inspired by the question: <em>&ldquo;What could my sport look like if it had to adapt to an ever changing environment?&rdquo;</em>, Eder collaborated with the creative Agency Perger &amp; Berger to craft scenes that are artistic, playful, and filled with a spirit of defiance. The athletes don&rsquo;t merely pose; they refuse to stop. They climb, run, ski, and perform with unwavering focus, no matter how surreal or demanding the world around them may appear. The visuals inspire and highlight a strong commitment, encouraging viewers to think about global environmental issues.</p><h4 id=\"about-doing-things-anyway\" ><strong>About Doing Things Anyway</strong></h4><p>To bring these metaphors to life, Eder asked mountain athletes to step into landscapes that would challenge anyone, yet they embraced the adventure with grit and creativity:</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Sybille Blanjean</strong>, Swiss freeride skier, launches out of the massive shovel of an excavator, skis on and eyes set forward. The industrial shell cannot dampen her instinct to drop, fly, and land with style.</span></li><li><span><strong>Jonas Schild</strong>, Swiss professional alpinist, scales towering &ldquo;mountains&rdquo; of waste paper in full ice climbing gear. Despite the unusual terrain, he attacks the route with the same precision and determination as on frozen waterfalls.</span></li><li><span><strong>Marie Gamen</strong>, French rock climber, ascends the decaying structures of a haunted ship graveyard. Where others might hesitate, she searches for holds, trusts her fingers, and climbs with calm precision.</span></li><li><span><strong>Severine Petersen</strong>, German trail runner, conquers a 20-meter-high conveyor belt, transforming an industrial machine into a running trail. The environment may be unfamiliar, yet she runs with the same focused rhythm as on alpine ridges.</span></li></ul><div\n    id='gallery-e6f39706-da27-491e-9e60-9c12b44163b1'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiIzMDIxZDU0OC02ZDE2LTRkOTMtYWI0Zi1hYjc0OGY3OGQwNDgiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8zMDIxZDU0OC02ZDE2LTRkOTMtYWI0Zi1hYjc0OGY3OGQwNDhcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuNSwiY2FwdGlvbiI6IlN5YmlsbGUgQmxhbmplYW4ganVtcGluZyBmcm9tIGFuIGV4Y2F2YXRvci4gKFBob3RvOiBNYW1tdXRcL1JhaW5lciBFZGVyKSIsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTMwMjFkNTQ4LTZkMTYtNGQ5My1hYjRmLWFiNzQ4Zjc4ZDA0OCIsImRhdGEtaWQiOiIzMDIxZDU0OC02ZDE2LTRkOTMtYWI0Zi1hYjc0OGY3OGQwNDgiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8zMDIxZDU0OC02ZDE2LTRkOTMtYWI0Zi1hYjc0OGY3OGQwNDhcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjoiU3liaWxsZSBCbGFuamVhbiBqdW1waW5nIGZyb20gYW4gZXhjYXZhdG9yLiAoUGhvdG86IE1hbW11dFwvUmFpbmVyIEVkZXIpIiwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzMwMjFkNTQ4LTZkMTYtNGQ5My1hYjRmLWFiNzQ4Zjc4ZDA0OFwvLVwvaW5saW5lXC9ub1wvbWFtbXV0X2V4Y2F2YXRvcl8yMDI2X3NSR0JfbGlua2VkaW4uanBnIn19LHsiaWQiOiI5NzA3NzhlNy1iYzI3LTQxNmItOGJjZS0yN2Y2NjhhZWE1YjIiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC85NzA3NzhlNy1iYzI3LTQxNmItOGJjZS0yN2Y2NjhhZWE1YjJcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuNSwiY2FwdGlvbiI6Ik1hcmllIEdhbWVuIGJvdWxkZXJpbmcgb24gYSBzaGlwIGNlbWV0ZXJ5LiAoUGhvdG86IE1hbW11dFwvUmFpbmVyIEVkZXIpIiwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtOTcwNzc4ZTctYmMyNy00MTZiLThiY2UtMjdmNjY4YWVhNWIyIiwiZGF0YS1pZCI6Ijk3MDc3OGU3LWJjMjctNDE2Yi04YmNlLTI3ZjY2OGFlYTViMiIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzk3MDc3OGU3LWJjMjctNDE2Yi04YmNlLTI3ZjY2OGFlYTViMlwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOiJNYXJpZSBHYW1lbiBib3VsZGVyaW5nIG9uIGEgc2hpcCBjZW1ldGVyeS4gKFBob3RvOiBNYW1tdXRcL1JhaW5lciBFZGVyKSIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC85NzA3NzhlNy1iYzI3LTQxNmItOGJjZS0yN2Y2NjhhZWE1YjJcLy1cL2lubGluZVwvbm9cL21hbW11dF9zaGlwd3Jla18yMDI2X3NSR0JfbGlua2VkaW4uanBnIn19LHsiaWQiOiIzOTI2ZDA4Zi04ZWQyLTQ0NjUtYTQxNC1iZDQ0NzAyNjU1NDIiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8zOTI2ZDA4Zi04ZWQyLTQ0NjUtYTQxNC1iZDQ0NzAyNjU1NDJcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuNSwiY2FwdGlvbiI6IlNldmVyaW5lIFBldGVyc2VuIHJ1bm5pbmcgdXAgYSBjb252ZXlvciBiZWx0LiAoUGhvdG86IE1hbW11dFwvUmFpbmVyIEVkZXIpIiwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtMzkyNmQwOGYtOGVkMi00NDY1LWE0MTQtYmQ0NDcwMjY1NTQyIiwiZGF0YS1pZCI6IjM5MjZkMDhmLThlZDItNDQ2NS1hNDE0LWJkNDQ3MDI2NTU0MiIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzM5MjZkMDhmLThlZDItNDQ2NS1hNDE0LWJkNDQ3MDI2NTU0MlwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOiJTZXZlcmluZSBQZXRlcnNlbiBydW5uaW5nIHVwIGEgY29udmV5b3IgYmVsdC4gKFBob3RvOiBNYW1tdXRcL1JhaW5lciBFZGVyKSIsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8zOTI2ZDA4Zi04ZWQyLTQ0NjUtYTQxNC1iZDQ0NzAyNjU1NDJcLy1cL2lubGluZVwvbm9cL21hbW11dF9jb252ZXlvcmJlbHRfMjAyNl9zUkdCX2xpbmtlZGluLmpwZyJ9fV0='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>The images are bold and inspiring. They show athletes who keep doing what they love, demonstrating resilience and passion even when their surroundings present unexpected challenges.<br>\u200b</p><h4 id=\"short-films-bringing-motion-to-vision\" ><strong>Short Films: Bringing Motion to Vision</strong></h4><p>Every striking photograph in the series is paired with a short film crafted by filmmaker Nicolas Falquet. These films go beyond simple behind-the-scenes footage: they deepen the story and offer an additional artistic layer, showing without a doubt that the athletes are truly pushing their limits and persevering within these extraordinary, reimagined landscapes.</p><p><strong>Contributors</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Photography: Rainer Eder</span></li><li><span>Athletes: <a href=\"https://www.mammut.com/us/en/jonas-schild\" target=\"_blank\" rel=\"noreferrer noopener\">Jonas Schild</a>, <a href=\"https://www.mammut.com/us/en/severine-petersen\" target=\"_blank\" rel=\"noreferrer noopener\">Severine Petersen,</a><a href=\"https://www.mammut.com/us/en/sybille-blanjean\" target=\"_blank\" rel=\"noreferrer noopener\"> Sybille Blanjean</a>, <a href=\"https://www.instagram.com/marie_gme/\" target=\"_blank\" rel=\"noreferrer noopener\">Marie Gamen</a></span></li><li><span>Filmmaking: Nicolas Falquet</span></li><li><span>Creative Conception: Perger &amp; Berger</span></li><li><span>Project Lead: Mammut</span></li><li><span>Location partners: Kibag Kies Neuheim AG, Groupe Barec</span></li></ul><h4 id=\"media-assets\" >Media Assets</h4><p>Photos for Download</p><div\n    id='gallery-bd307fca-d095-45db-b919-7f1c49e33410'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Making Of and Behind The Scenes Video</p><div id=\"video-a4d8292f-805c-4d9d-8e49-07808df50bdf\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D2fSXd_1Bd9M%23_cb1776846928&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><hr /><h4 id=\"about-rainer-eder\" >About Rainer Eder</h4><p>Austrian born and Switzerland based outdoor photographer Rainer Eder is one of the most respected visual storytellers in the climbing and mountain sports world. A professional since 2005, Eder is known for his ability to place himself &ldquo;in the right place at the right time,&rdquo; capturing rock and ice climbers with rare authenticity and artistic precision. A passionate climber himself, he has spent nearly two decades photographing many of the world&rsquo;s top athletes. His work has earned awards such as the Best Mountain Adventure Photo at the Banff Mountain Photography Competition and finalist placements at Red Bull Illume.</p><p>This new Mammut project echoes an earlier artistic venture Eder created roughly a decade ago, where he collaborated with renowned athletes like Anna St&ouml;hr, Magnus Midtb&oslash;, and the late David Lama - a project that helped shape the conceptual and visual ambition he brings forward again today.<br>\u200b<a href=\"http://www.rainereder.com\">Rainer Eder</a></p><h4 id=\"about-mammut-sports-group-ag\" >About Mammut Sports Group AG</h4><p style=\"text-align: left\">Mammut is a Swiss outdoor company founded in 1862 that offers mountain sports enthusiasts worldwide high-quality products and unique brand experiences. For over 160 years, the world&#039;s leading premium brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its combination of hard goods, footwear, and clothing, Mammut is one the leading head-to-toe suppliers in the outdoor market. Mammut Sports Group AG is active in around 51 countries and employs approx. 900 people.<br>\u200b<a href=\"http://www.mammut.com/\">mammut.com</a></p><h4 id=\"media-contact\" >Media contact</h4><div class=\"release-content-contact\" id=\"contact-a3cabff9-77da-4715-8000-dc5ca5c1f2d7\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Mammut PR</strong>\n        <em class=\"release-content-contact__description\">crystal communications GmbH</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:mammut@crystal-communications.de\"  class=\"release-content-contact__details-list-item-link\" title=\"mammut@crystal-communications.de\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>mammut@crystal-communications.de</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+49 (0) 89 6146 5225\"  class=\"release-content-contact__details-list-item-link\" title=\"+49 (0) 89 6146 5225\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+49 (0) 89 6146 5225</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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