{
    "title": "HATERS GONNA HIKE: MAMMUT DEPLOYS AI TO RESCUE THE INTERNET FROM ITSELF",
    "modified_at": "2026-05-07 14:54:19",
    "published_at": "2026-05-07 11:00:00",
    "url": "https://pr.mammut.com/haters-gonna-hike-mammut-deploys-ai-to-rescue-the-internet-from-itself",
    "short_url": "http://prez.ly/qvEd",
    "culture": "en",
    "language": "EN",
    "subtitle": "Take a Hike! Chatbot \"Cliff\" targets online toxicity with an invitation to the mountains.",
    "slug": "haters-gonna-hike-mammut-deploys-ai-to-rescue-the-internet-from-itself",
    "body": "<p>Seon, Switzerland | <strong>Mammut, the Swiss mountain sports brand, has launched a new campaign, &ldquo;Take a Hike,&rdquo; aimed at redirecting the rising tide of online negativity, to the great outdoors. Powered by a custom AI tool named Cliff, Mammut is identifying the internet&rsquo;s most frustrated voices and offering them a real-world solution to being a warrior with their keyboard: the transformative power of nature.</strong></p><p>In a world designed for convenience, people have never been more restless. Chronic &quot;ease culture&quot; has left a generation feeling resentful and irritable, often manifesting as toxicity in digital comment sections. Mammut believes the antidote isn&rsquo;t another shortcut, but the restorative effort of the mountains.</p><div id=\"video-c7307e02-c324-4c25-afe4-e0f39f2219be\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FWlu-k0HkdvU%3Fsi%3DRSjDcxGkWlSSugHs%23_cb1778082174&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><blockquote><em>&ldquo;At Mammut, we&rsquo;ve always believed that the mountains are the best place to gain perspective,&rdquo;</em> said <strong>Nic Brandenberger, CMO at Mammut</strong>. <em>&ldquo;The internet has become a pressure valve for frustration, but scrolling isn&#039;t the solution&mdash;effort is. With &lsquo;Take a Hike,&rsquo; we are meeting people exactly where that restlessness lives and challenging them to trade their screens for the trail.&rdquo;</em></blockquote><h4 id=\"engineering-an-ai-intervention\" ><strong>Engineering an AI Intervention</strong></h4><p>Cliff is not a standard chatbot; it is a <strong>sophisticated frustration tracker built on Python </strong>and hosted on Google Cloud Platform, using Gemini as its reasoning layer to navigate the nuance of human irritability. Built by DEPT&reg;, it collects thousands of comments across YouTube and X, to identify the moments where &quot;internet rage&quot; is at its peak. By analyzing tone the way a human community manager would&mdash;but at a scale no human team could match&mdash;<strong>Cliff surfaces up to 600 relevant conversations a day</strong>, delivering the campaign&rsquo;s core message exactly where it&#039;s needed most: &ldquo;Take a Hike!&rdquo;</p><div\n    id='gallery-069d9997-33ef-44f9-b922-4fe8c0d2697c'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"take-a-hike-literally\" ><strong>Take a Hike! Literally.</strong></h4><p>The campaign is underpinned by a growing body of scientific evidence regarding the benefits of the outdoors. Research shows that a <strong>90-minute nature walk actively decreases &quot;rumination&quot; </strong>(the repetitive negative thoughts often found in comment sections) and lowers neural activity in parts of the brain linked to mental illness.&sup1; Furthermore, just four days of immersion in nature, disconnected from multimedia and technology, has been shown to increase creative problem-solving performance by 50 percent.&sup2;</p><blockquote><em>&ldquo;The science is clear: spending time in nature physically alters the body&rsquo;s response to stress,&rdquo;</em> continued <strong>Brandenberger</strong>. <em>&ldquo;It measurably decreases tension, anxiety, and anger while improving cognitive function. We aren&#039;t just telling people to get outside because we sell gear; we&rsquo;re telling them to go to the mountains because nature acts as a powerful therapeutic tool, significantly improving psychological well-being compared to walking in urban settings.&rdquo;</em></blockquote><p> </p><p>The campaign will go live across Instagram, YouTube, X, and TikTok, supported by a behind-the-scenes content series. Following the digital launch, the campaign will extend into the physical world with guerrilla Out-of-Home (OOH) activations designed to intercept consumers in <strong>high-stress urban environments </strong>and point them toward the peaks.</p><p>&nbsp;</p><p><strong>Supporting the places that make it possible</strong></p><p>Alongside the campaign, Mammut is supporting the Appalachian Trail Conservancy in its work to protect and maintain the Appalachian Trail, one of the world&rsquo;s most iconic long-distance hiking routes. As part of this effort, Mammut will contribute funding tied to public participation during the campaign, translating online engagement into direct support for conservation and long-term stewardship of natural spaces.</p><p> <a href=\"https://appalachiantrail.org/news-events/take-a-hike/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign the Take a Hike Petition</a> </p><p>&nbsp;</p><hr /><p><strong>Assets for download</strong>:</p><div\n    id='gallery-ec3f2d55-d80b-4749-9e3d-8a90dc0a553d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>mammut@crystal-communications.de</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+49 (0) 89 6146 5225\"  class=\"release-content-contact__details-list-item-link\" title=\"+49 (0) 89 6146 5225\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+49 (0) 89 6146 5225</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><hr /><p>&nbsp;</p><p><em><strong>For reference</strong></em></p><p><em>&sup1; Bratman, G.N. et al. (2015). &quot;Nature experience reduces rumination and subgenual prefrontal cortex activation.&quot; Proceedings of the National Academy of Sciences, 112(28), 8567&ndash;8572.</em><a href=\"https://www.pnas.org/doi/10.1073/pnas.1510459112\"><em> https://www.pnas.org/doi/10.1073/pnas.1510459112</em></a></p><p><em>&sup2; Atchley, R.A., Strayer, D.L. &amp; Atchley, P. (2012). &quot;Creativity in the Wild: Improving Creative Reasoning through Immersion in Natural Settings.&quot; PLOS ONE, 7(12).</em><a href=\"https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0051474\"><em> https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0051474</em></a></p>",
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